Smart Service Business Development

One-week workshop

In order to leverage potentials of current megatrends, the business models accompanying the technological side of smart services have to be systematically developed and custom-tailored to specific company needs. An adequate methodology that enables successful commercialization of smart services has been developed by ITEM-HSG. During a one-week workshop we are going to assess your current business model for smart services. In close collaboration with you we develop a new concept and integration roadmap. What are the internal and external factors of business development? Which available models suit your service business? We will help you to analyze your business model as well as to develop and integrate a sustainable new business model!

Our approach is based on extensive research experience in the field of industrial services. It enables you to successfully transform your business model and to enable commercialization of smart services.


  • Analysis of external and internal environment of your company
  • Idea generation and –selection of business model patterns
  • Deduce tailored recommendation for the development of the Smart Service business


The duration of the workshop is set to five business days.


Phase 1: Smart service readiness check (prior to workshop)
The first phase comprises a smart service readiness check that has to be conducted prior to the workshop. Within this readiness check your company will fill in our smart service benchmarking survey. An individual report based on our analysis and assessment of your survey answers will be provided to you after this phase. The report is also the basis for the one-week workshop. After this phase you are able to compare your bussiness to successful practice companies.

Phase 2: Analysis (day 1 & 2)
During the first two days of the one-week workshop an anaylsis of the internal and external environment of your compnay will be conducted. Internally, your current business model for your service business will be analyzed. Externally, a stakeholder analysis and PESTLE (Political, economical, social, technological, legal and environmental factors) analysis will provide an overview on the enviroment of your company's service business. The analysis phase allows to gaining extensive insights concerning the company itself and the company’s environment. Considering these insights, the objective of the analysis is to identify different impact factors and interdependencies between the business model and the environment.

Phase 3: Conception (day 3)
The conception phase aims at generating new ideas for business models for remote services and to select them in the context of the underlying circumstances. In the phase of idea generation various creativity methods and idea finding techniques are applied. To structure and to classify the created ideas, they are first clustered and afterwards selected for further elaboration.

Phase 4: Integration (day 4 & 5)
As part of the integration phase a rough elaboration of the preselected business models will be conducted. Furthermore, tailored recommendations and implications for your smart service business will be deduced.


Please contact us for further details.